So there has been a lot of talk lately about the bundling of cable TV stations. For those of you who don’t know, bundling is that part where your cable provider makes you buy all those cable channels in a block whether you want to or not…you want FoxNews, you have to get MSNBC too…you want the Comedy Central you have to buy Animal Planet and quite a few others as well. All of this is opposed to a la carte ordering…I want TNT, USA, FoxNews, and well that’s it. And it looks like bundling’s time has come. Intel and other companies are looking into new technology. Major distributors are pushing for cable companies to not bundle channels. Even that worthless idiot John McCain is pushing for a law that would require cable companies to unbundle their channels.
Before we get into all the implications of this let’s first deal with McCain the Moron’s plan to outlaw bundling. Even when he’s right, he’s wrong. King of the Idiot RINOs, John McCain, is proposing legislation to stop your cable companies from forcing you to buy packages of channels. I like the idea of cable companies selling station A la carte for many reasons, and deeply wish to see it happen. However, USING UNCONSTITUTIONAL GOVERNMENT POWER TO FORCE PRIVATE COMPANIES TO DO SOMETHING is about as immoral, illegal, and idiotic as you can get…in other words everything we have come to expect from this corrupt piece of shit. Market forces should and are already bringing forced bundling to an end, expanding government power is not the answer now, nor should it ever be the first option of convenience rather than the option of last resort when all else has failed. Between Netflix, Hulu, Apple TV, online TV shows, Intel developing a device that would allow for people to buy channels a la carte…there’s plenty of incentive right now from the private sector. Even major content producer Time Warner is slowly pushing away from bundling. We needed bundling in the beginning to allow for the infrastructure to take off, but now that that is set it is becoming economically viable to stop doing that and soon you will see the collapse of bundling. Without government intervention! But even if there wasn’t then still the government shouldn’t get involved. You don’t have a right to cable. You can always choose to not buy, and just because RINO McCain thinks that’s unfair it does not give the government the right to say what a company can and can’t sell you.
But while I’m sure McCain’s idiocy is going to die before it ever has a chance to become law, it is all but inevitable that bundling will end. With the success of Netflix shows like Arrested Development’s 4th Season as well as the steady increase in web series, the cable networks themselves will soon demand a la carte options just to stay alive (ESPN, TNT and FoxNews among others are not going to allow themselves to die just because people don’t want to pay $30 for a host of channels they never watch). Unbundling is inevitable.
So what does this mean? Well once you get a la carte purchasing, while I’m sure you will still be able to buy bundles if you want all the channels, in reality 90% of us are just going to buy the 5 channels we actually watch. I don’t care if unbundled networks are only about $2….there are dozens of channels people are going to go ‘eh, I just watch one show on that, and it’s not that great, I can live without it.’ Within 6 months of a la carte programming you will see networks die because people just aren’t watching them and they can’t make budget. Is this a bad thing? No. First, because this means that the networks that survive (and especially the ones on the edge of surviving versus not surviving) will buy up the shows that actually do attract ratings. Which means that there will no longer be networks that survive on only one show, but rather you will see extended primetime lineups of good shows. You will also see the death of shows that people might watch if there’s nothing else on (reality TV I’m looking at you) but which might not actually stand up in head to head battles against real programming.
Of course this also means that now with cable channels probably offering better or at least on par programming with the regular networks, and available at rock bottom prices for everyone…you will likely see a much larger than usual hit to regular TV. And what this means is that at least one major network will probably die…hmmm…I wonder which one…probably NBC which had to just cancel half of its lineup for the new season because so much of what they put out is crap.
But, let’s ignore all of that. I said this has political implications. What are the political implications?
Mainly in the fact that this introduction of free market principles will kill the left’s propaganda machine. Think about it. Comedy Central isn’t a strong network. It doesn’t make the top 20 of overall viewers and it only makes #17 during prime time…why? It has exactly two shows people watch. The Daily Show and The Colbert Report. How many people do you think are going to look at paying for a whole channel just for two half hour shows? Comedy Central will take a hit. And I’ll bet you anything those two shows will be one of those shows that gets moved to another network (probably to Viacom’s higher rated Spike network)….but in addition to make it a more marketable product (because right now they don’t have to compete for you to actually buy the channel, they’re there if you buy basic cable) they’ll tone down some of the overwhelming leftist tripe (I’d even go as far to say that while The Daily Show will likely survive, Colbert could easily find himself once again just Stewart’s sidekick without a show of his own).
Also, if a la carte buying causes a contraction in the number of networks, you will almost certainly see a contraction in number of cable news networks (i.e. Al Jazeera buying Gore’s Current TV may actually be dead before it even starts). And what cable news network is already falling like a rock and thus most likely to hit the chopping block in this situation: why none other than the ideological inheritor of Joseph Goebbels himself: MSNBC. MSNBC and it’s “The left can do no wrong, and the right is nothing but a bunch of racists” string of lies will die with the advent of a la carte purchasing (and CNN will probably have to be become a little…ahem…fair and balanced…if they too wish to survive). This is especially true as I pointed out that their parent company NBC is also dying…(don’t believe me, they’ve so completely run out of plots they have a show called, “Dracula” coming out next year…I wonder how that ends…but I’m sure there isn’t any scrapping the bottom of the barrel over at NBC…oh they have a show about pirates too!) I’d lay money that the NBC name will be dead by the end of this decade.
So without MSNBC spewing lies and Stewart constantly making fun of conservatives 90% of the time, what does that leave the left as a propaganda tool? Well there’ the L.A. Times…oh wait the Koch brothers are buying that and will probably turn it back into a news outlet instead of BS propaganda…and I guess there’s the N.Y. Times which is about to die from lack of sales. Air America? No that’s been dead for years. The fact is that the death knell of leftist hold on media is coming. Now that does not mean that we should embrace all their sins on the right, but we don’t have a track record of it. As biased as the FoxNews or the Washington Times gets the left is a thousand times more biased. We are looking at being very, very close to not having to fight such a biased war of propaganda and rather letting arguments and facts speak for themselves.
Just imagine a nation where the majority of the media doesn’t try to hide the fact that the coward-in-chief left 4 people to die in Libya. Where a reporter who would dare to interject her incorrect opinion into a presidential debate would be fired immediately. Where Rachel Maddow is never heard from again (honestly that alone is worth it).
So what can we do to hasten this?
You’re not going to like it, but, call your cable company and stop all non-news cable channels (you still need information)…or if you’re comfortable getting your news off of clips from the website and reading most of it online…just cancel your cable entirely. And when you do make it very clear you are cancelling because of having to purchase channels you do not want. Explain that you will be more than happy to buy cable channels if you are allowed to purchase them a la carte but until that time you will not buy cable.
If everyone who reads this does this, and shares it with all of their friends and convinces just 2 or 3 of them to also cancel, I’m not going to say we’ll bring the cable industry to their knees…but if we could cut into 5% of their revenue, they’d notice, they’d respond to the already building forces in the market. Come on you’re so behind on your reading (you know you are) and there is enough crap on Netflix to keep you busy for at least two full years. At least. Isn’t missing the newest episodes of this show or that show for a couple years worth dealing a death blow to leftist propaganda?